A non-fungible token (NFT) is a distinct digital identification that is stored in a blockchain and used to verify ownership and authenticity.
It cannot be duplicated, replaced, or divided. The NFT market is huge and has a lot of major players.
As per statistics, NFT sales on NFT marketplaces reached about $24.9 billion in 2021, which is a significant increase from about $94.9 million in 2020.
There was also a rapid increase in the number of wallets trading in NFTs. In 2020 it was 545,000, while it grew exponentially to 28.6 million in 2021. It is estimated that by 2025, the NFT Market will be valued at $80 billion.
These NFT SEO tips is written by our NFT SEO agency. We follow these Search Engine Optimization strategies in our NFT client’s projects.
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You must optimize your NFT website to stay one step ahead of the competition as more and more people are investing in the NFT market.
If you are someone starting out your NFT journey, don’t fret. In this article, we will initiate you to the world of NFT SEO strategies and make the process easier for you.
In this how-to tutorial for non-fungible token search engine optimization, we will go through the advantages of developing your NFT blog with SEO.
Listed here are 5 highly focused and proactive SEO strategies for your NFT project. Let us dive right in:
How SEO Helps NFT Businesses To Grow
There is a lot of interest around NFTs and Web3 these days. NFT marketing is tricky because it involves money and falls into the category of “Your Money, Your Life” (YMYL).
YMYL content are those that pertain to the health, happiness, financial stability, and safety of a user. The content is thus expected to have a page standard quality and a high EAT score.
In addition to this, if you are an NFT enthusiast who would like to advertise your business in social media spaces, you have to understand it is a whole process in itself. It requires pre-approval and verification.
So the easiest way that a user can reach you is by enhancing your organic traffic or by reaching out to top NFT influencers by following NFT influencers marketing guide. It is estimated that search engines account for more than 50% of the entire website traffic.
Hence, SEO becomes crucial. Now, let us discuss the 5 NFT SEO strategy that you can follow to nail the SEO game
5 Effective NFT SEO Strategy
1. Have A Solid PR Strategy
NFT, as previously stated, belongs to the category of YMYL material. It means that in order for a web page to be displayed, it must have a high EAT (Expertise, Authoritativeness, and Trustworthiness) score. How do you achieve a high EAT score? Increasing the quantity of quality backlinks is one of the proven methods.
Your brand recognition is likely to emerge on its own when you contact the press and when reliable crypto blogs talk about you.
You may create a press release and contact bloggers and members of the media who might be interested in the NFT content. A good backlink from an authoritative media outlet, like Forbes or Bloomberg, can turn the tide completely.
2. Focus On Your NFT Keywords
Keyword research is at the heart of any SEO effort. It should give you direction and guide your content. To zero-in the right keywords, you have to have an idea about your target audience.
Turn the table and think from the perspective of a user searching for NFT content.
Who are these individuals looking for NFTs? Why is this content interesting to them? What are the possible search terms that they might use? For instance, if you are writing content for beginners, you might focus on the fundamentals of NFT. However, the requirements change if you’re attempting to contact a potential client.
3. Make The Most Out Of Social Media- Build An NFT Community
One key component when it comes to the NFT sphere is the online community. A community functions as your flag bearers or a market in it itself.
NFT is a niche area and can be complicated to new users. Hence, while making community posts, use simpler terms, drop the jargon so that everyone can relate. You can post updates, educational content, videos, organise events to entice NFT enthusiasts.
4. Focus On User Experience
In the end, the goal of every company is to engage with as many customers as possible. Hence, it is imperative that you make the process easier and accessible for those landing on your webpage. The user experience can affect a number of other aspects, including traffic, bounce rate, and rankings.
A few things that you could take care of are:
- Boost the speed of the website
- Have a neat, mobile-friendly website
- Utilize sitemaps
- Focus on attention management
- Assess readability
5. Seek The Assistance Of An Agency Specialised In NFT SEO
SEO marketing can seem like a demanding task if you are new to the NFT industry. You might not see results overnight.
Do not be reluctant to ask for assistance if you want to succeed in this fiercely competitive business.
There are numerous professional and knowledgeable agencies, specialized in NFT SEO to offer you insights. They can support you at every stage and greatly improve the quality of your work.