5 Highly Focused SEO Strategies for NFT Websites

SEO Strategies

In the current digital landscape, the rise of non-fungible tokens (NFTs) has been nothing short of meteoric.

With the number of users in the NFT segment expected to amount to 64.45m users by 2027, it is clear that this nascent technology has captured the attention of a diverse range of industries and audiences. From artists and musicians to sports teams and fashion brands, NFTs have become an increasingly popular way to monetize and distribute digital assets.

However, as with any new technology, there are challenges that must be overcome in order to leverage its potential fully. One such challenge is the need to optimize NFTs for search engines in order to ensure maximum visibility and discoverability. This is where NFT SEO strategies come into play.

In this article, we will explore five NFT SEO tactics that can help you to improve your NFT’s search engine rankings and increase your visibility within the NFT marketplace.

We’ve curated these valuable NFT SEO insights based on our hands-on experience with various NFT clients. These Search Engine Optimization strategies have consistently yielded positive results in optimizing NFT projects for search engines.

Why Care about SEO for NFT?

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As the popularity of NFTs continues to grow, it is becoming increasingly important for creators, artists, collectors, and brands to practice effective search engine optimization (SEO) strategies for their NFTs. Here’s why practicing the best SEO strategies for NFTs is important.

1. Increase visibility and discoverability

One of the main reasons to practice SEO strategies for NFTs is to increase their visibility and discoverability within the NFT marketplace. By optimizing your NFTs for search engines, you can ensure that they appear higher in search results and are more likely to be discovered by potential buyers and collectors.

2. Establish credibility and authority

Another reason to practice effective SEO strategies for NFTs is to establish credibility and authority within the NFT community. By optimizing your NFTs with relevant keywords, high-quality content, and backlinks from reputable sources, you can build a strong online presence and position yourself as a trusted and knowledgeable expert in your field.

3. Drive traffic and sales

Practicing effective SEO strategies for NFTs can also help to drive traffic and increase sales. By optimizing your NFTs for relevant search terms, you can attract more targeted traffic to your listings and increase the likelihood of conversions and sales.

4. Stay ahead of the competition

In an increasingly crowded and competitive NFT marketplace, practicing effective SEO strategies can help you to stay ahead of the competition. By optimizing your NFTs with relevant keywords, high-quality content, and engaging visuals, you can differentiate yourself from other NFT creators and attract more attention from potential buyers and collectors.

5. Future-proof your NFTs

Lastly, you can future-proof your digital assets by implementing the right SEO strategies for NFTs. As the NFT marketplace evolves and grows, search engines will likely play an increasingly important role in how NFTs are discovered, valued, and traded. You can ensure that your NFTs are well-positioned for long-term success by putting in place proven search engine optimization tactics.

By increasing visibility and discoverability, establishing credibility and authority, driving traffic and sales, staying ahead of the competition, and future-proofing your NFTs, you can maximize the value of your digital assets and position yourself for success in the years to come.

How SEO Helps NFT Businesses To Grow

There is a lot of interest in NFTs and Web3 these days. NFT marketing is tricky because it involves money and falls into the category of “Your Money, Your Life” (YMYL).


YMYL content is those that pertain to the health, happiness, financial stability, and safety of a user. The content is thus expected to have a page standard quality and a high EAT score.

In addition, if you are an NFT enthusiast who would like to advertise your business in social media spaces, you have to understand it is a whole process. It requires pre-approval and verification.

So the easiest way that a user can reach you is by enhancing your organic traffic or by reaching out to top NFT influencers by following the NFT influencer’s marketing guide. It is estimated that search engines account for more than 50% of the entire website traffic.

Hence, SEO becomes crucial. Now, let us discuss the 5 NFT SEO strategies that you can follow to nail the SEO game.

What Makes SEO for NFTs Different

Optimizing a website for search engines is essential to any digital marketing strategy. When it comes to NFTs, however, there are several unique factors to consider that make SEO for NFTs different from traditional SEO. In this article, I will explore what makes SEO for NFTs different and how you can optimize your NFT website to rank higher in search engine results pages (SERPs).

1. Unique Keyword Research

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One of the primary differences between traditional SEO and SEO for NFTs is keyword research. While traditional SEO often relies on targeting high-volume, generic keywords, NFT websites may require a more specific set of keywords. 

NFT-related keywords are often more niche-specific, and search volume may be lower than traditional keywords. It is crucial to conduct thorough keyword research specific to the NFT industry and target long-tail keywords and phrases that are relevant to your target audience.

2. High Competition

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NFTs are a rapidly growing industry, and many companies are now investing in NFTs. This increased competition can make it challenging to rank on the first page of SERPs. To overcome this challenge, NFT companies need to focus on producing high-quality content that provides value to their target audience. 

Building a strong backlink profile is essential, which can help improve your website’s authority and increase your chances of ranking higher in search results.

3. Visual Content

Unlike traditional websites, NFT websites are heavily reliant on visual content. This presents a unique challenge when it comes to optimizing for search engines. Search engines cannot “read” images, so providing relevant information in the alt tags and file names is essential. 

Additionally, creating descriptive and engaging titles and captions can help improve engagement and increase the probability of your content being shared on social media.

4. Limited Content

Another unique challenge that NFT companies face is the limited amount of content available on their website. Most NFT websites have a relatively small number of NFTs for sale, which can limit the amount of content available for optimization. 

To overcome this challenge, NFT companies should focus on creating informative, educational content that provides value to their target audience.

5. NFT-Specific Platforms

Unlike traditional SEO, NFTs can be listed on multiple platforms, such as OpenSea, Rarible, or SuperRare. Each platform has its own search algorithm, and optimizing your listings for each platform is essential. 

Additionally, creating backlinks to your NFT listings on various platforms can help improve your website’s authority and increase your chances of ranking higher in search results.

A tailored SEO strategy for NFTs is required to overcome their unique challenges. By conducting thorough keyword research, producing high-quality content, optimizing visual content, and building a strong backlink profile, NFT companies can improve their website’s search engine rankings and increase their visibility in the highly competitive NFT industry.

5 Effective NFT SEO Strategy

1. Have A Solid PR Strategy

NFT, as previously stated, belongs to the category of YMYL material. It means that in order for a web page to be displayed, it must have a high EAT (Expertise, Authoritativeness, and Trustworthiness) score. 


How do you achieve a high EAT score? 

Increasing the number of quality backlinks is one of the proven methods.

Your brand recognition is likely to emerge on its own when you contact the press and when reliable crypto blogs talk about you.

You may create a press release and contact bloggers and members of the media who might be interested in the NFT content.

PR Publications for NFTs

There are a number of PR publications that specialize in covering NFTs and the wider blockchain industry. These include

  1. CoinDesk
  2. CryptoSlate
  3. The Block
  4. Cointelegraph
  5. Decrypt
  6. Nifty Gateway
  7. SuperRare

Each of these publications has a wide reach and a dedicated audience of blockchain enthusiasts, investors, and collectors. By targeting these publications with well-crafted press releases and story pitches, you can generate interest, quality backlinks, and excitement around your NFTs and attract a wider audience of potential buyers and collectors.

Distributing Your PR Content

Once you have identified the PR publications that you want to target, it’s important to distribute your content in the most effective way possible. 

Here are some tips to help you get the most out of your PR efforts:

  1. Craft a compelling story: If you are pitching your NFTs to PR publications, it is important to tell a compelling story. This could include details about the inspiration behind your NFTs, the creative process, or how owning one of your digital assets will benefit you.
  1. Use visuals: Since NFTs are inherently visual, you should use high-quality images and videos to showcase your digital assets. This can help make your press releases and pitches more compelling.
  1. Target the right journalists: When pitching your NFTs to PR publications, you should choose journalists who have previously covered NFTs or blockchain and tailor your pitches accordingly.
  1. Build relationships: Keep in touch with journalists and writers who cover NFT industry events, engage with them on social media, and offer advice or quotes for articles.

You can increase visibility and discoverability within the NFT marketplace by following these tips and targeting the right PR publications.

2. Focus On Your NFT Keywords

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Keyword research is at the heart of any SEO effort. It should give you direction and guide your content. To zero in on the right keywords, you have to have an idea about your target audience.

Turn the table and think from the perspective of a user searching for NFT content.

Who are these individuals looking for NFTs? Why is this content interesting to them? What are the possible search terms that they might use? 

Here are some insights on how to focus on your NFT keywords for maximum SEO impact: 

1. Conduct keyword research

The first step in focusing on your NFT keywords is to conduct thorough keyword research. This involves identifying the keywords and phrases that potential buyers and collectors are most likely to use when searching for NFTs. 

Tools such as Google Keyword Planner, SEMrush, and Ahrefs can be extremely helpful in this regard, providing insights into keyword search volume, competition, and relevance.

2. Optimize your NFT titles and descriptions

Once you have identified your target keywords, the next step is to optimize your NFT titles and descriptions. Your title should include your primary keyword and be concise, clear, and descriptive. 

Your description should also include your target keywords and provide detailed information about your NFT, including its unique features and value proposition.

3. Use long-tail keywords

In addition to targeting broad keywords, it can be helpful also to target long-tail keywords. These are longer, more specific keyword phrases that are less competitive and more targeted. 

For example, instead of targeting the keyword “NFT art,” you might target the long-tail keyword “NFT digital art of animals”. By targeting long-tail keywords, you can attract more targeted traffic to your listings and increase the likelihood of conversions and sales.

4. Don’t overdo it

While it is important to include your target keywords in your NFT titles and descriptions, it is also important not to overdo it. Keyword stuffing, or the excessive use of keywords, can actually hurt your SEO rankings and make your content appear spammy and low-quality. 

Instead, focus on using your target keywords in a natural and meaningful way, and provide high-quality, engaging content that provides value to your audience.

The best way to maximize the visibility and discoverability of your NFTs is to conduct thorough keyword research, optimize titles and descriptions, use long-tail keywords, and avoid keyword stuffing. This will help you succeed in the rapidly evolving digital asset market.

3. Build An NFT Community

In order to truly thrive in the NFT marketplace, creators, artists, and brands must not only create high-quality NFTs but also cultivate a passionate and engaged community of collectors, fans, and supporters. In this section, we will explore the key elements of building an NFT community and provide expert insights on how to do so effectively.

1. Create compelling NFTs

The first step to building an NFT community is to create compelling and high-quality NFTs. This means not only creating visually stunning and unique pieces, but also imbuing them with a sense of purpose, meaning, and value that resonates with your target audience. 

When you create NFTs that are truly remarkable and meaningful, you can attract a passionate and engaged community of collectors.

2. Leverage social media

Social media is a powerful tool for building an NFT community. By leveraging platforms like Twitter, Discord, and Clubhouse, you can connect with potential buyers, collectors, and fans, and share your work with a wider audience. 

Involve your community in meaningful conversations, share insights into your creative process, and respond to feedback and criticism to build trust and credibility.

3. Collaborate with other creators and brands

Collaborating with other creators and brands is another effective way to build an NFT community. By partnering with other artists, musicians, influencers, and brands, you can tap into their audiences and leverage their networks to reach new potential collectors and supporters. 

In collaboration with other like-minded individuals, you can create excitement around your work, cross-promotion, and events and foster a community of people who believe in NFTs.

4. Offer value beyond your NFTs

Finally; it’s important to offer value beyond your NFTs in order to build an NFT community. This means providing educational resources, hosting events and meetups, and offering exclusive perks and rewards to your most dedicated supporters. 

A sense of community and shared purpose, as well as tangible benefits and incentives, would help you to foster a deep sense of loyalty and engagement among your most loyal fans.

With compelling NFTs, social media, collaborations, and value beyond your NFTs, you can build a community of collectors and supporters that helps promote your work, drives traffic to your listings, and establishes your NFTs as valuable and desirable assets.

4. Content Creation for NFTs

Content creation is a crucial component of SEO for any industry, including the NFT market. Not only does content help to drive traffic to your website, but it also provides valuable information for potential buyers and collectors. In this section, we will explore the importance of content for NFT SEO, NFT-specific considerations for content creation, the types of content to create for NFTs, and best practices for creating effective NFT content.

Importance of Content for SEO

Content plays a vital role in SEO for NFTs. It is one of the key factors that search engines use to determine the relevance and authority of a website. Search engines favor websites that provide high-quality, informative, and engaging content that meets the needs of their users. 

By creating content that is relevant and valuable to your target audience, you can improve your website’s search engine rankings and attract more traffic to your site.

NFT-Specific Considerations for Content Creation

NFTs are a unique asset class that requires a specialized approach to content creation. Unlike other industries, the value of NFTs is subjective and can vary significantly depending on various factors, such as the artwork’s rarity, creator, and historical significance. Therefore, it is essential to create content that informs potential buyers about the value and uniqueness of your NFT.

Types of Content to Create for NFTs

There are several types of content that you can create to promote your NFTs and improve your website’s SEO. 

These include:

  1. Educational Content – This type of content provides information about NFTs and their underlying technology, helping potential buyers understand the value proposition of NFTs and the benefits of investing in them.
  1. User-Generated Content – User-generated content, such as reviews and testimonials, can help build social proof and credibility for your NFTs, increasing the likelihood of them being purchased.
  1. Artist or Creator Interviews – By conducting interviews with the creators of your NFTs, you can provide valuable insights into the creative process and the inspiration behind their work, which can help to increase the value of your NFTs.
  1. Curated Collections – Creating curated collections of NFTs can help to attract a more targeted audience and increase the visibility of your NFTs in search engine results.
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SEO marketing can seem like a demanding task if you are new to the NFT industry. You might not see results overnight. Do not be reluctant to ask for assistance if you want to succeed in this fiercely competitive business. 

There are numerous professional and knowledgeable agencies specializing in NFT SEO to offer you insights. They can support you at every stage and greatly improve the quality of your work.

“At BPM, we believe that SEO is not just some strategy but a mindset. It’s about understanding the search algorithms and the user intent and leveraging that knowledge to create an optimized user experience. For NFTs, this means going beyond the traditional SEO tactics and incorporating unique features that can make your NFT stand out in the search results. The goal shouldn’t be only to increase search rankings but also to increase brand awareness and ultimately generate more sales for your project.” — Akansha Kesarwani, Founder – Blockchain Press Media

Here’s what you should look for in an NFT SEO agency: 

1. Experience and Expertise

Search for agencies with experience optimizing NFTs for search engines and a deep understanding of the NFT market when choosing an NFT SEO agency.

2. Comprehensive Services

You should look for an NFT SEO agency that offers a range of services, including keyword research, content creation, link building, and social media marketing.

3. Proven Results

To get a sense of their capabilities and the kind of results you can expect from working with them, ask potential NFT SEO agencies for case studies or examples of their work.

4. Clear Communication

NFT SEO agencies should be transparent and communicative throughout the process, keeping you informed about the progress and strategies employed.

5. Relevant NFT Industry Knowledge

NFT SEO requires a deep understanding of the market, including trends, buyer behavior, and market dynamics. Look for agencies with strong market knowledge.

6. Collaborative Approach

A good NFT SEO agency will work closely with you to understand your goals, needs, and challenges and develop a customized strategy to meet them.

You can find an agency that can optimize your NFTs for search engines by taking into account factors like expertise, comprehensive services, proven results, clear communication, industry knowledge, and a collaborative approach.

Best SEO Agencies for NFT

1. Blockchain Press Media

2. NeoReach

3. NinjaPromo

4. Omni Agency

5. Blockchain App Factory

The above-listed agencies are all experienced and knowledgeable in NFT SEO and offer a range of services to help clients achieve their goals. However, one agency stands out as the ultimate NFT SEO partner – Blockchain Press Media.

Blockchain Press Media has a deep understanding of the NFT marketplace and a proven track record of success in optimizing NFTs for search engines. Their comprehensive services, including keyword research, content creation, and link building, ensure that clients receive a customized and effective NFT SEO strategy. 


You can improve visibility and drive traffic to your NFTs by utilizing these hygienic SEO techniques, such as keyword research, optimizing your listings, creating high-quality content, and building backlinks.

Working with the right NFT SEO agency can also make a significant difference in the success of your NFTs. By selecting an experienced and knowledgeable agency, such as Blockchain Press Media or any of the other agencies listed, you can receive customized and tailored NFT SEO strategies that meet your specific needs and objectives.

It has become increasingly important to have a strong SEO approach in light of the increasing popularity of NFTs. By following the five techniques for NFT SEO outlined in this article and working with a top NFT SEO agency, you can optimize your NFTs for search engines and increase your chances of achieving success in the competitive NFT marketplace.

FAQs For SEO Strategies For NFT

Q: What are the top 5 SEO strategies for NFT?

A: The top 5 SEO strategies for NFT include optimizing for keywords related to your NFT project, building high-quality backlinks, creating valuable and original content, optimizing your website for speed and mobile-friendliness, and leveraging social media and influencers to increase visibility and engagement. 

Q: What are NFT strategies?

A: NFT strategies are techniques and approaches used to promote and market NFT projects. These may include creating and sharing valuable content, building communities around NFT projects, leveraging social media and influencers, and participating in industry events and conferences.

Q: What is the best NFT marketing strategy?

A: The best NFT marketing strategy varies depending on the project and target audience. However, some effective strategies include creating and sharing high-quality content, building and engaging with a community, collaborating with influencers and thought leaders, and leveraging emerging marketing technologies and platforms.

Q: What is SEO in NFT?

A: SEO in NFT refers to the use of search engine optimization techniques to improve the visibility and ranking of NFT projects in search engine results pages. This can help attract new followers and increase engagement with the NFT community.

Q: Are NFT domains indexed by Google?

A: Yes, NFT domains can be indexed by Google and other search engines like any other website. It is important to optimize your NFT website for search engines to improve its visibility and attract more traffic.

Q: How to do SEO for crypto?

A: To do SEO for crypto, you can optimize your website for relevant and high-traffic keywords, build high-quality backlinks, create valuable and original content, optimize your website for speed and mobile-friendliness, and leverage social media and influencers to increase visibility and engagement. It is also important to stay up-to-date with the latest developments and trends in the crypto industry to stay competitive.

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