In 2025, NFT influencers on Instagram aren’t just creators — they’re brand builders, community catalysts, and key players in shaping the future of digital art. With Instagram doubling down on Reels, Threads, and creator monetization tools, these influencers are launching NFT collections, hosting live reveals, and educating audiences faster than ever.
As NFTs become more mainstream, it’s harder than ever to separate surface-level hype from creators who are genuinely driving value. That’s where these influencers come in. They’re not only producing high-quality content — they’re curating drops, collaborating across platforms, and helping collectors discover artists that matter.
Whether you’re a project founder, artist, investor, or collector, following the right NFT voices on Instagram can shape your visibility and success in Web3. Below, we’ve curated the top 10 NFT influencers to follow on Instagram in 2025, along with what makes each one stand out in a rapidly evolving space.
Benefits of NFT Instagram Influencers
From creating exclusive digital content to offering limited-edition products, NFTs provide brands with an exciting new way to engage with customers and drive sales. However, with so much competition in the NFT space, it can be challenging for brands to stand out and connect with their target audience.
That’s where NFT Instagram influencers can provide value to your brand. NFT influencers are individuals who have built a strong following on Instagram by sharing their knowledge and expertise about the NFT market.
Here are some ways in which NFT Instagram influencers can provide value to your brand:
- Expand Your Reach: By partnering with NFT Instagram influencers, you can tap into their already established audience of NFT collectors and enthusiasts. This can help you reach a wider audience and increase the visibility of your NFT products.
- Build Credibility: The influencers who promote your NFT products on Instagram are seen as experts in the market, so their endorsement can add credibility to your brand. This will allow your brand to be viewed as a credible player in the NFT market by its followers.
- Provide Valuable Insights: Influencers of NFTs on Instagram have a comprehensive understanding of the market and are able to provide valuable insights into what collectors are searching for, what trends are emerging, and what types of NFTs are in high demand.
- Create Engaging Content: NFT Instagram influencers are skilled at creating engaging content that resonates with their audience. By partnering with an influencer, you can tap into their creativity and expertise to create compelling content that showcases your NFT products in the best possible light.
- Drive Sales: Ultimately, partnering with NFT Instagram influencers can help drive sales of your NFT products. By promoting your products to their followers, influencers can help generate interest and create a sense of urgency among collectors, leading to increased sales and revenue for your brand.
A brand’s influence, expertise, and creativity can help it connect with its target audience, gain credibility, and increase sales of NFT products. So, if you want to unlock the full potential of this exciting new market for your NFT brand, consider partnering with an NFT Instagram influencer.
Criteria for Selection
Selecting the top NFT influencers on Instagram can be daunting, especially given the ever-changing landscape of the NFT market. To ensure that we have chosen the best of the best, we have used a carefully curated set of criteria to identify the top 10 NFT influencers on Instagram.
- Expertise: The first and most important criterion for selecting NFT influencers is their expertise. Influencers should be able to provide insightful analysis and commentary on the NFT market and valuable advice to their followers about how to succeed in the NFT market.
- Engagement: Engagement is a critical factor in determining the effectiveness of an influencer. They should be active on Instagram and responsive to their followers, building a community around their brand through likes, comments, and shares.
- Impact: We also considered influencers’ impact on the NFT market. Influencers should be able to influence market trends, educate their followers, and promote NFTs. Our goal was to find influencers who have had a significant impact on the NFT community or market.
- Quality of Content: The quality of an influencer’s content is crucial to their success. Influencers should be able to showcase NFTs in an engaging and creative way, spotlighting their unique features in a way that resonates with their audience.
- Relevance: Finally, we considered the relevance of an influencer to the NFT market. In order to select influencers, we looked for NFT enthusiasts who attend conferences, collaborate with other NFT enthusiasts, and provide valuable insight to their followers.
In order to identify influencers relevant to the NFT market, we used these criteria. We hope our readers will find their insights and expertise valuable, and we believe these influencers have made a significant contribution to the NFT space on Instagram.
10 Best NFT Influencers On Instagram
As the market continues to evolve and expand, NFT enthusiasts are turning to social media platforms such as Instagram to connect, share their work, and learn from experts in the field. Instagram has become a hub for NFT influencers – individuals who have built a strong following by sharing their insights and expertise about the NFT market.
From popular crypto celebrities to up-and-coming content creators, these are the people who will be leading the charge when it comes to all things NFTs and helps you in learning the best NFT SEO strategies. So make sure to give them a follow and stay up-to-date on everything that’s happening in this exciting space.
1. Grimes (@grimes)
Grimes may be best known as a musician, but she’s also an avid NFT collector and artist. Her Instagram feed is a treasure trove of NFT-related content, from behind-the-scenes looks at her creative process to insights into the latest trends in the world of digital art.
Reasons to follow:
- Shares candid insights into her personal journey and experiences as an NFT artist and collector
- Provides updates on the latest trends and developments in the industry
- Offers exclusive NFT drops and merchandise for her followers.
Followers: 2.4 million
Follow her here: https://www.instagram.com/grimes/
2. Beeple (@beeple_crap)
Beeple’s NFT artwork needs no introduction; with his record-breaking NFT sale at Christie’s Auction House, it’s no surprise that he has 2 million followers on Instagram. His dystopian, sci-fi-inspired digital art has earned him a cult following, and his Instagram feed is a treasure trove of insights into the world of NFTs.
Reasons to follow:
- Shares candid insights into his personal journey and experiences as an NFT artist and creator
- Provides thought-provoking commentary on the NFT industry and its future
Followers: 2 million
Follow him here: https://www.instagram.com/beeple_crap/
3. Bosslogic (@bosslogic)
As one of the world’s leading digital artists, Bosslogic has made a name for himself in the entertainment industry and the NFT space. Whether you’re an aspiring digital artist or simply interested in staying up-to-date on the latest trends and developments in the industry, following Bosslogic on Instagram is a must.
Reasons to follow:
- Provides opportunities to purchase NFTs of his popular digital artwork
- Offers early access to exclusive NFT drops and auctions
- Provides access to exclusive NFT communities and events
Followers: 2 Million
Follow him here: https://www.instagram.com/bosslogic/
4. Slimesunday (@slimesunday)
Slimesunday’s bold, psychedelic digital art has earned him a following of over 500k on Instagram. His NFTs often feature distorted images of the human form and surreal landscapes, and his Instagram feed is a visual feast for the eyes.
Reasons to follow:
- Offers exclusive NFT drops and merchandise for his followers
- Collaborates with other leading NFT creators and brands
- Describes his creative process and personal life candidly
Followers: 589k
Follow him here: https://www.instagram.com/slimesunday/
5. Mad Dog Jones (@maddogjones)
With a massive following of over 304k, Mad Dog Jones is one of Instagram’s most popular NFT artists. His vibrant, neon-infused digital art has captured the imaginations of collectors and art lovers alike, and his NFTs have sold for record-breaking prices at auction.
Reasons to follow:
- Provides frequent updates on his latest NFT drops and auctions
- Offers exclusive NFT drops and giveaways for his followers
- Collaborates with other leading NFT creators and brands
Followers: 275k
Follow him here: https://www.instagram.com/mad.dog.jones/
6. Pranksy (@pranksy)
As a well-known pseudonymous NFT investor with the most extensive collection of non-fungible tokens on the Ethereum blockchain, Pranksy has a wealth of knowledge and experience to offer the NFT community.
Reasons to follow:
- Provides insights into his strategies for investing in NFTs
- Offers exclusive glimpses into his impressive NFT collection
- Shares behind-the-scenes looks at his NFT projects and collaborations
Followers: 24.7k
Follow him here: https://www.instagram.com/pranksy/
7. Alexis Ohanian (@alexisohanian)
As the co-founder and executive chairman of Reddit, and an avid NFT and blockchain investor, Alexis Ohanian offers a wealth of knowledge and experience on the intersection of technology, sports, and NFTs.
Reasons to follow:
- Provides commentary on the latest trends and developments in the NFT and blockchain industries
- Offers guidance and advice on how to invest in NFTs and cryptocurrencies
- shares his own experiences with NFT and blockchain investments
Followers: 915k
Follow him here: https://www.instagram.com/alexisohanian/
8. FEWOCiOUS (@fewocious)
At just 18 years old, FEWOCiOUS has already made a name for itself in the NFT world. Their stunning digital art explores themes of identity, gender, and sexuality and has earned them a following of over 56.2k on Instagram.
Reasons to follow:
- Offers a unique and powerful perspective on identity and representation in the NFT industry
- Has a large and active community of fellow artists and supporters
- Provides candid insights into their personal journey and experiences as a young NFT creator
Followers: 56.2k
Follow them here: https://www.instagram.com/fewocious/
9. Krista Kim (@krista_kim)
Krista Kim is a digital artist and curator who has been at the forefront of the NFT movement since its inception. Her Instagram feed is full of insights into the latest developments in the world of NFTs, as well as showcasing her own stunning digital art. With over 100k followers, she is a must-follow for anyone looking to stay ahead of the curve in the world of NFTs.
Reasons to follow:
- Offers candid insights into her personal journey and experiences as an NFT artist and curator
- Provides updates on the latest trends and developments in the industry
- She offers followers exclusive NFT drops and merchandise.
Followers: 55.4k
Follow her here: https://www.instagram.com/Krista.Kim/
10. Shavonne.wong (@shavonee.wong)
As an award-winning fashion photographer and NFT creator, Shavonne Wong has a unique perspective and style that has earned her a dedicated following. Her insights, guidance, and opportunities for aspiring photographers and collectors alike are invaluable in the world of fashion photography and NFTs.
Reasons to follow:
- Works with major fashion brands and influencers to create exclusive NFT drops
- Shares exclusive looks at her collaborations with leading fashion brands and influencers
- Provides insights into the intersection of NFTs and the fashion industry
Followers: 28.6k
Follow her here: https://www.instagram.com/shavonne.wong/
Influencer NFT Marketing Strategies That Work in 2025
Influencers play a crucial role in the promotion of NFTs (Non-Fungible Tokens) by leveraging their reach, credibility, and audience engagement. They can serve as a driving force for the adoption of NFTs in the mainstream market.
Here are some strategies that can be employed by influencers for effective NFT promotion:
Content Creation and Storytelling:
Influencers can create high-quality, engaging content that showcases the unique value proposition of NFTs.
By sharing stories and experiences related to NFTs, influencers can educate their audience about the technology, its potential applications, and its benefits. Content can be in the form of blog posts, videos, podcasts, or even NFT-based artwork.
Partnerships and Collaborations:
Influencers can partner with NFT projects, artists, and platforms to create exclusive NFT collections or limited edition pieces.
These collaborations can help drive interest and demand for NFTs while also providing exposure to the partnered project or artist. Influencers can also collaborate with other influencers within the NFT space, creating cross-promotional opportunities.
Social Media and Community Engagement:
Influencers can harness the power of social media platforms, such as Twitter, Instagram, and TikTok, to create buzz around NFTs. Influencers can spark conversations and engage with their audience by sharing updates, teasers, and behind-the-scenes content.
Additionally, influencers can participate in community discussions on forums like Reddit or Discord, offering insights and fostering connections with NFT enthusiasts.
NFT Giveaways and Contests:
Influencers can host giveaways or contests, offering NFTs as prizes to their followers. This incentivizes audience engagement and creates excitement and awareness around the NFTs being promoted. Giveaways can be conducted across various social media platforms, with entry requirements designed to boost visibility and reach.
Live Streaming and Virtual Events:
Influencers can host live streaming sessions or virtual events, such as AMAs (Ask Me Anything), webinars, or panel discussions, to discuss NFTs and related topics. These events can serve as platforms for influencers to share their knowledge, answer questions, and engage with their audience in real time.
Moreover, influencers can collaborate with NFT projects to host exclusive virtual launch events, exhibitions, or auctions.
Influencer NFT Marketplace Integration:
Influencers with a sizable following can consider launching their own NFT marketplace or integrating with existing marketplaces.
By offering a curated selection of NFTs, influencers can drive traffic and sales to their marketplace while also providing a platform for emerging artists and projects to gain exposure.
Analytics and Performance Tracking:
To ensure the effectiveness of NFT promotional campaigns, influencers must track and analyze the performance of their content and marketing efforts. Influencers can gain insights into audience engagement, conversions, and overall campaign performance by leveraging analytics tools. These insights can be used to optimize and refine promotional strategies for better results.
Influencers can play a pivotal role in the promotion of NFTs by leveraging their audience reach, credibility, and content creation abilities.
By adopting a multi-faceted approach that includes strategic partnerships, social media engagement, and performance tracking, influencers can effectively drive interest and demand for NFTs in the mainstream market.
AI-Powered Reels
Many NFT creators now use AI-generated visuals to produce storytelling Reels, countdowns, and sneak peeks. This helps deliver more immersive NFT previews that go viral.
Instagram Threads Micro-Drops
Threads is now a leading place for NFT influencers to launch quick “micro alpha” – sneak peeks, whitelists, and collabs with just a few hundred characters.
Creator Coins + Affiliate Tags
Instagram now allows tokenized affiliate tracking. Some influencers use creator coins tied to NFT mints and promote them through “shop tags.”
Conclusion
Whether you’re launching your first drop or building a long-term NFT brand, working with the right influencer can help you scale fast — especially on visual-first platforms like Instagram.
In 2025, these creators aren’t just posting content — they’re building worlds.
Follow them, engage authentically, and if you’re serious about NFT marketing, consider partnering with them for strategic launches that convert.
Ready to Promote Your NFT with the Right Influencer?
We help creators and brands collaborate with trusted Web3 influencers on Instagram, Threads, and beyond.
Work With Our Influencer Team
FAQs For Best Instagram NFT Influencers
A: The top NFT influencers on Instagram in 2025 include a mix of digital artists, collectors, and community builders who have consistently contributed to the NFT space. These creators share valuable insights, promote upcoming drops, and foster engagement through Reels, Stories, and live events — making them key players in NFT education and exposure.
A:
In 2025, a great NFT influencer does more than just promote art. They engage with their audience, share thoughtful commentary, highlight emerging talent, and help bridge the gap between creators and collectors. Their credibility, consistency, and storytelling ability make them valuable partners for projects and informative voices for followers.
A: NFT influencers use a variety of formats like Reels, Stories, collaborative giveaways, AMA sessions, and carousel breakdowns to promote NFT projects. Many also connect their Instagram efforts with Threads or Discord communities to maintain conversations beyond just the visuals.
A: Absolutely. Collaborating with the right NFT influencer can give your collection a boost in visibility, trust, and engagement. Their audience reach combined with authentic messaging helps projects gain momentum, especially during pre-launch and mint phases.
A: You can start by engaging with their content — commenting, sharing, and DMing. If they provide business contact info in their bio, use it to pitch your collaboration professionally. For best results, consider reaching out through a Web3 influencer marketing agency to streamline negotiations and campaign management.
A: While you cannot directly create or trade NFTs on Instagram, the platform is an excellent place for NFT influencers, artists, and enthusiasts to showcase their work, share updates, and connect with like-minded individuals.