Brands Who Show Their Trust in Us
Campaigns We’ve Optimized…
We’ve turbocharged the paid advertising campaigns of 100+ web3 frontrunners, elevating their digital footprint and ROAS.
BPM’s Paid Advertising Brilliance
Our paid advertising services combine strategic brilliance with an intimate understanding of the Web3 landscape. Here’s what sets us apart.
Campaigns That Convert
Our laser-focused campaigns have improved conversion rates by 60%, transforming prospects into loyal customers.
Capitalizing on unique opportunities across search, social, and display platforms, we’ve increased our clients’ reach by 70%.
Ad Creatives That Captivate
With compelling ad creatives, we’ve spiked click-through rates by 55%, leading to increased engagement.
Our rigorous campaign tracking and optimization practices have resulted in a 45% improvement in overall ad performance.
By leveraging actionable data, our team has managed to enhance the ROI of advertising campaigns by 35%.
Our Streamlined Approach
We elevate, innovate, and communicate by crafting stories that resonate with your brand and inspire your audience. Here’s our unique approach.
We kick things off by understanding your crypto brand, its objectives, and target audience to craft a bespoke PR and media strategy.
Our expert team of writers and editors produce compelling, accurate, and newsworthy content that truly encapsulates your brand's message.
We ensure your stories reach the right people at the right time, leveraging our extensive network of media contacts across the crypto space.
Let's venture with yours.
Why Paid Advertising Matters in Web3
In the rapidly-evolving Web3 ecosystem, paid advertising is more than just promotion—it’s about gaining a competitive edge, driving brand awareness, and sparking meaningful engagement.
Paid advertising, also known as online advertising or pay-per-click (PPC) advertising, is a marketing strategy where businesses pay to display their ads on various online platforms. It includes channels such as search engines, social media platforms, display networks, and more.
Paid advertising is important because it allows businesses to reach their target audience effectively. It provides a way to increase brand visibility, drive website traffic, generate leads, and boost conversions. Paid advertising offers precise targeting options, real-time tracking, and the ability to scale campaigns based on budget and goals.
There are various types of paid advertising, including:
- Search engine advertising: Displaying ads on search engine results pages (SERPs) based on specific keywords.
- Social media advertising: Promoting ads on social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
- Display advertising: Placing visual ads on websites within a display network.
- Video advertising: Running ads on platforms like YouTube or streaming services.
- Native advertising: Integrating ads seamlessly within relevant content on various platforms.
Paid advertising works on a pay-per-click (PPC) model, where advertisers pay only when users click on their ads. Advertisers bid on specific keywords or target criteria, and when a user’s search query or online behavior matches those criteria, the ad is displayed. Ad platforms use algorithms to determine the ad’s placement and cost per click.