Launching an NFT in 2025 isn’t just about minting — it’s about mastering the narrative. Whether you’re announcing a drop, a celebrity collab, or an upcoming NFT game, the first impression matters — and your press release is that impression.
But here’s the thing: Most NFT press releases still sound like spam. They’re jargon-heavy, lack clarity, and fail to connect with humans or media outlets. This guide will show you how to write an NFT press release that’s clear, engaging, optimized for media, and built for results.
The world of NFTs is full of exciting possibilities where digital art meets blockchain technology.
According to data from NonFungible.com, the NFT market saw explosive growth in 2021, with sales volume increasing by over 2,000% from the previous year, reaching a whopping $10.7 billion in sales.
The NFT market has finally thawed after two frigid years, and it’s beginning to show signs of life once again. In a recent report by the Dapp radar, it was revealed that trading volumes have been on the rise for two consecutive months.
But that’s not all – the month of January boasted the highest trading volumes since June of the previous year, signaling a possible resurgence in the NFT market in 2023.
With this resurgence, NFT creators need to differentiate themselves and stand out from the crowd. One powerful tool at your disposal is a well-crafted press release.
A well-written NFT press release can help your work get noticed by a wider audience, including journalists, influencers, and potential buyers.
So, if you’re an NFT creator looking to establish your brand, build credibility, and increase sales, a well-crafted press release can be a powerful tool in your arsenal.
Let’s dive in and discover how to create a press release that commands attention and takes your NFT to the next level.
The Pre-Write Strategy
Before you start writing your NFT press release, it’s crucial to have a solid pre-write strategy in place.
Here are some key points to keep in mind:
- Know Your Target Audience: Who are you trying to reach with your NFT? Understanding your target audience is essential for tailoring your message to their interests and creating a press release that resonates with them.
- Uncover Unique Features and Selling Points: Your NFT is unique, and your press release should reflect that. Take the time to identify the exclusive features and selling points of your NFT to make it stand out in a sea of digital art.
- Captivating Headline and Subhead: Your headline and subhead are the first things readers will see, so making them compelling and attention-grabbing are essential. Craft them carefully to give your NFT the best chance of being noticed.
- Structure for Easy Reading: To ensure that your press release is read in its entirety, it’s crucial to structure it in a way that makes it easy to read. Use bullet points, short paragraphs, and subheadings to break up the text and make it more readable.
Crafting the Perfect Press Release
Crafting the perfect NFT press release takes more than just putting words on a page. It’s about telling a story that captivates your target audience and makes them feel invested in your creation.
Here are some tips and insights to help you craft the perfect NFT press release:
1. Hook the reader with a captivating opening paragraph:
The first few sentences of your press release should be attention-grabbing and hook the reader. You can achieve this by starting with a compelling statement, a thought-provoking question, or a fascinating statistic. Creating a sense of intrigue will encourage the reader to continue reading.
Example:
2. Showcase your NFT’s unique features:
One of the main goals of your press release should be to highlight the unique features of your NFT. What makes it stand out from the rest? Whether it’s the technology used to create it, the story behind it, or its exclusive features, make sure to highlight them in your press release.
Example:
3. Use quotes to add a human touch:
Including quotes from team members or industry influencers can add a personal touch to your press release and help build trust with your audience. It shows that real people are behind the creation of the NFT and adds credibility to your message.
Example:
4. Highlight partnerships or collaborations:
If you have partnered with other creators or brands to create your NFT, make sure to highlight this in your press release. This can add authority and credibility to your message and generate interest from fans of those other creators or brands.
Example:
5. Create a sense of urgency:
Finally, ensure to include information on the sale or distribution of your NFT to create a sense of urgency. This can encourage potential buyers to act quickly and not miss out on the opportunity to own your unique creation.
Example:
Real Example: BAYC NFT Press Release Case Study”
Context:
In 2022, Bored Ape Yacht Club collaborated with Superplastic to launch limited edition vinyl collectibles. The press release was distributed via BusinessWire and earned massive engagement from Web3 and traditional media alike.
What Worked:
Press release had a clear headline and value offer
Announced a collaboration, not just a drop
Aligned with BAYC’s existing identity
Paired with social and Discord activation
Result:
The campaign solidified BAYC as a brand with IP value far beyond NFTs.
Read More
Benefits of an NFT Press Release
As an expert in the field of press release copywriting, I can attest to the numerous benefits that a well-crafted press release can bring to NFT creators. Let’s take a closer look at some of these benefits:
- Increased Exposure: According to a survey by HubSpot, 90% of journalists used press releases to find new stories and sources. By creating a press release that captures their attention, you can get your NFT noticed by a wider audience, including journalists, influencers, and potential buyers.
- Credibility and Authority: A professional press release can add credibility and authority to your NFT, helping to establish it as a legitimate and valuable investment. You can build trust and add a human touch to your release by including quotes from founders or industry influencers.
- Increased Sales: A PR Newswire survey found that companies that distributed press releases saw an average increase in sales of 35%. So by highlighting the unique features and selling points of your NFT, you can generate interest and drive sales.
- Brand Awareness: By crafting a press release that highlights the key features and benefits of your NFT, you can help build brand awareness and create a buzz around your creation. As more people become aware of your NFT, its value can increase.
As you can see, there are many benefits to investing in a well-crafted NFT press release. Creating a compelling and informative release can increase exposure, establish credibility, drive sales, and build brand awareness for your NFT.
Formatting and Style
Writing an effective press release requires more than just a catchy headline and compelling copy. To truly make your NFT stand out, you need to pay attention to the details, including following AP Style guidelines.
AP Style is a set of standards widely recognized by journalists and media outlets worldwide and can help you write clearly, concisely, and professionally.
Here are some quick and easy-to-remember AP Style guidelines for crafting a polished and professional NFT press release:
- Use a standard font and size to ensure your press release is easy to read.
- Avoid using excessive capitalization and punctuation, as this can make your writing look cluttered and unprofessional.
- Use clear and concise language to convey your message straightforwardly and understandably.
- Use active voice instead of passive voice to make your writing more engaging and compelling.
- Spell out numbers one through nine and use numerals for 10 and above, except for the beginning of a sentence.
- Use the correct abbreviations for states and cities to avoid confusion and errors.
- Avoid using slang, jargon, or technical terms that may confuse readers outside of your industry.
- Double-check your spelling and grammar to ensure your press release is error-free.
- Finally, stick to a maximum length of one or two pages to keep your press release concise and to the point.
Following AP Style guidelines may seem like a small detail, but it can greatly impact how journalists and other readers receive your NFT PR.
So, take the time to learn and apply AP Style, and give your NFT the best chance of success.
Distributing Your Press Release
The success of your press release depends heavily on how well you distribute it. Crafting a great press release is only half the battle; you also need to get it in front of the right people.
Here are some insights and tips on how to effectively distribute your press release for NFT:
Distribution channels: choose wisely
The distribution channels you choose for your press release are crucial to its success. Consider using a distribution service that targets the specific audience for your NFT.
Look for distribution services specializing in digital art or blockchain technology, as they will better understand the industry and the audience you are trying to reach.
You can also research relevant media outlets and journalists who cover topics related to your NFT and reach out to them directly. By targeting the right audience, you can increase the chances of your press release being picked up by relevant publications and influencers.
Here are the top 5 NFT Press Release Distribution Services:
1. Optimize for search engines.
Search engine optimization (SEO) ensures that your press release ranks high in search engine results pages. This can increase the visibility of your NFT and help potential buyers find it more easily.
Include relevant keywords and links to your website or social media profiles in your press release. This will improve the SEO of your press release and your online presence, making it easier for potential buyers to find you.
2. Leverage social media
Social media is an incredibly powerful tool for promoting your NFT press release. Share your press release on your social media profiles, and encourage others to share it as well.
You can also use social media to reach out to journalists and influencers directly, as many of them use it to find sources and information. Engaging with your audience on social media can generate buzz around your NFT and increase its reach.
3. Utilize analytics to track your success.
Analytics tools can help you track the success of your press release. Use tools like Google Analytics to monitor views, engagement, and conversions. This can help you to adjust your strategy for future press releases and improve your overall marketing efforts.
By tracking your success, you can better understand what is working and what is not and make informed decisions about improving your distribution strategy.
By utilizing these distribution strategies and tracking your success, you can maximize the impact of your press release and increase its exposure, credibility, and authority in the competitive world of digital art.
The key is to be strategic and targeted in your approach and to stay up-to-date with the latest trends and best practices in digital marketing.
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When Time and Resources Are Limited, Trust the Pros
In the fast-paced world of NFTs, time is of the essence. While crafting the perfect press release can be challenging, sometimes, you simply don’t have the luxury of resources or time to write one yourself. In such cases, it’s wise to turn to experienced professionals who understand the intricacies of the NFT market and can deliver a polished and impactful press release on your behalf.
As a leading web3 agency, BlockchainPressMedia offers a range of NFT press release services tailored to meet your needs. By entrusting your press release to our team of skilled writers, you can reap numerous benefits:
- Time Savings: Our experts will craft a compelling press release for your NFT project, freeing up your valuable time to focus on other critical aspects of your venture.
- Expert Insights: With our deep understanding of the NFT landscape, we know what works and what doesn’t. Our press releases reflect this knowledge, ensuring your message resonates with your target audience.
- Cost Efficiency: At BlockchainPressMedia, we provide top-notch press release services at competitive rates, ensuring you get the best return on your investment.
- Maximum Exposure: Our team has established connections with a wide array of media outlets, enabling your press release to reach the right people and platforms for maximum visibility.
With BlockchainPressMedia, you can trust that your NFT press release will be handled with the utmost care and professionalism. Our timely, cost-effective, and results-driven approach ensures your project gets the attention it deserves. Reach out to us today and let our expertise propel your NFT venture to new heights.
Final Words
In 2025, attention is earned — not bought. A well-written NFT press release is more than an announcement. It’s a trust signal, a launchpad, and your brand’s voice.
Writing an NFT press release can be a powerful tool for promoting your digital art and increasing its exposure to potential buyers and investors. By following the tips and insights outlined in this article, you can craft a compelling press release that captures the attention of journalists, influencers, and buyers in the competitive world of digital art.
Remember to focus on the unique features and benefits of your NFT and craft a story that resonates with your target audience. Use clear, concise language and include relevant visuals and links to make your press release stand out. And don’t forget to leverage the power of social media and analytics to maximize the impact of your press release and track your success.
By taking a strategic and targeted approach to writing and distributing your NFT press release, you can increase your digital art’s visibility, credibility, and authority in the exciting and rapidly evolving world of NFTs. So go ahead, get creative, and start promoting your NFT today.
Encouraging NFT creators to seize the moment and start crafting their own unique press releases to take their NFT to the next level.
Use the structure. Follow the examples. Avoid the hype traps. And when in doubt — get help from experts who’ve done it before.
You’re not just launching tokens. You’re launching stories.
FAQs For How To Write An NFT Press Release
Start with a headline, followed by a strong intro paragraph, detailed body, and a call to action. Include team info, links, visuals, and media contact.
Use both crypto-specific sites like DappRadar, NFT Calendar, and general PR wires like PRNewswire, BusinessWire, and GlobeNewswire.
Write for editors, not readers. Your tone should be formal, fact-driven, and clear. Avoid jargon or hype unless explained.
Buzzwords with no value, vague promises, missing links, or skipping the “Why now?” context. Never forget: no one will care unless you give them a reason to.
Yes — especially when paired with strong visuals, a clear story, and smart distribution. PR isn’t dead. Boring PR is.