July 4, 2022

How To Write An NFT Press Release?

The world of NFTs is full of exciting possibilities where digital art meets blockchain technology. 

According to data from NonFungible.com, the NFT market saw explosive growth in 2021, with sales volume increasing by over 2,000% from the previous year, reaching a whopping $10.7 billion in sales.

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The NFT market has finally thawed after two frigid years, and it’s beginning to show signs of life once again. In a recent report by the Dapp radar, it was revealed that trading volumes have been on the rise for two consecutive months.

But that’s not all – the month of January boasted the highest trading volumes since June of the previous year, signaling a possible resurgence in the NFT market in 2023.

With this resurgence, NFT creators need to differentiate themselves and stand out from the crowd. One powerful tool at your disposal is a well-crafted press release.

A well-written NFT press release can help your work get noticed by a wider audience, including journalists, influencers, and potential buyers.

So, if you’re an NFT creator looking to establish your brand, build credibility, and increase sales, a well-crafted press release can be a powerful tool in your arsenal.

Let’s dive in and discover how to create a press release that commands attention and takes your NFT to the next level.

The Pre-Write Strategy

Before you start writing your NFT press release, it’s crucial to have a solid pre-write strategy in place. Here are some key points to keep in mind:

  • Know Your Target Audience: Who are you trying to reach with your NFT? Understanding your target audience is essential for tailoring your message to their interests and creating a press release that resonates with them.
  • Uncover Unique Features and Selling Points: Your NFT is unique, and your press release should reflect that. Take the time to identify the exclusive features and selling points of your NFT to make it stand out in a sea of digital art.
  • Captivating Headline and Subhead: Your headline and subhead are the first things readers will see, so making them compelling and attention-grabbing are essential. Craft them carefully to give your NFT the best chance of being noticed.
  • Structure for Easy Reading: To ensure that your press release is read in its entirety, it’s crucial to structure it in a way that makes it easy to read. Use bullet points, short paragraphs, and subheadings to break up the text and make it more readable.

Crafting the Perfect Press Release

Crafting the perfect NFT press release takes more than just putting words on a page. It’s about telling a story that captivates your target audience and makes them feel invested in your creation.

Here are some tips and insights to help you craft the perfect NFT press release:

  • Hook the reader with a captivating opening paragraph:

The first few sentences of oyur press release should be attention-grabbing and hook the reader. You can achieve this by starting with a compelling statement, a thought-provoking question, or a fascinating statistic. Creating a sense of intrigue will encourage the reader to continue reading.

Example: First NFT Collection From Paramount Global and RECUR Partnership to Drop With Star Trek™ on April

First NFT Collection From Paramount Global and RECUR Partnership to Drop With Star Trek™ on April


  • Showcase your NFT’s unique features:

One of the main goals of your press release should be to highlight the unique features of your NFT. What makes it stand out from the rest? Whether it’s the technology used to create it, the story behind it, or its exclusive features, make sure to highlight them in your press release.

Example: ‘Bored Ape Yacht Club’ NFT Artist Releases New Single “Dance Alone”


‘Bored Ape Yacht Club NFT Artist Releases New Single Dance Alone 2

  • Use quotes to add a human touch:

Including quotes from team members or industry influencers can add a personal touch to your press release and help build trust with your audience. It shows that real people are behind the creation of the NFT and adds credibility to your message.

Example: First NFT Collection From Paramount Global and RECUR Partnership to Drop With Star Trek™ on April 9

Use quotes to add a human touch

  • Highlight partnerships or collaborations:

If you have partnered with other creators or brands to create your NFT, make sure to highlight this in your press release. This can add authority and credibility to your message and generate interest from fans of those other creators or brands.

Example: ViacomCBS Enters Strategic NFT Partnership with RECUR

Highlight partnerships or collaborations

  • Create a sense of urgency:

Finally, ensure to include information on the sale or distribution of your NFT to create a sense of urgency. This can encourage potential buyers to act quickly and not miss out on the opportunity to own your unique creation.

Example: SUPERPLASTIC and Bored Ape Yacht Club Team up to Release First-Ever Vinyl Toy Collaboration in the NFT Space

Create a sense of urgency

Benefits of a NFT Press Release

As an expert in the field of press release copywriting, I can attest to the numerous benefits that a well-crafted press release can bring to NFT creators. Let’s take a closer look at some of these benefits:

  1. Increased Exposure: According to a survey by HubSpot, 90% of journalists used press releases to find new stories and sources. By creating a press release that captures their attention, you can get your NFT noticed by a wider audience, including journalists, influencers, and potential buyers.
  2. Credibility and Authority: A professional press release can add credibility and authority to your NFT, helping to establish it as a legitimate and valuable investment. You can build trust and add a human touch to your release by including quotes from founders or industry influencers.
  3. Increased Sales: A PR Newswire survey found that companies that distributed press releases saw an average increase in sales of 35%. So by highlighting the unique features and selling points of your NFT, you can generate interest and drive sales.
  4. Brand Awareness: By crafting a press release that highlights the key features and benefits of your NFT, you can help build brand awareness and create a buzz around your creation. As more people become aware of your NFT, its value can increase.

As you can see, there are many benefits to investing in a well-crafted NFT press release. By creating a compelling and informative release, you can increase exposure, establish credibility, drive sales, and build brand awareness for your NFT.

Formatting and Style

Writing an effective press release requires more than just a catchy headline and compelling copy. To truly make your NFT stand out, you need to pay attention to the details, including following AP Style guidelines.

AP Style is a set of standards widely recognized by journalists and media outlets worldwide and can help you write clearly, concisely, and professionally. Here are some quick and easy-to-remember AP Style guidelines for crafting a polished and professional NFT press release:

  1. Use a standard font and size to ensure your press release is easy to read.
  2. Avoid using excessive capitalization and punctuation, as this can make your writing look cluttered and unprofessional.
  3. Use clear and concise language to convey your message straightforwardly and understandably.
  4. Use active voice instead of passive voice to make your writing more engaging and compelling.
  5. Spell out numbers one through nine and use numerals for 10 and above, except for the beginning of a sentence.
  6. Use the correct abbreviations for states and cities to avoid confusion and errors.
  7. Avoid using slang, jargon, or technical terms that may confuse readers outside of your industry.
  8. Double-check your spelling and grammar to ensure your press release is error-free.
  9. Finally, stick to a maximum length of one or two pages to keep your press release concise and to the point.

Following AP Style guidelines may seem like a small detail, but it can greatly impact how journalists and other readers receive your NFT PR. So, take the time to learn and apply AP Style, and give your NFT the best chance of success.

Distributing Your Press Release

The success of your press release depends heavily on how well you distribute it. Crafting a great press release is only half the battle; you also need to get it in front of the right people. Here are some insights and tips on how to effectively distribute your press release for NFT:

  • Distribution channels: choose wisely

The distribution channels you choose for your press release are crucial to its success. Consider using a distribution service that targets the specific audience for your NFT.

Look for distribution services specializing in digital art or blockchain technology, as they will better understand the industry and the audience you are trying to reach. 

You can also research relevant media outlets and journalists who cover topics related to your NFT and reach out to them directly. By targeting the right audience, you can increase the chances of your press release being picked up by relevant publications and influencers.

Here are the top 5 NFT Press Release Distribution Service providers: 

  1. Blockchain Press Media
  2. NewswireNEXT
  3. PR Newswire
  4. GlobeNewswire
  5. BusinessWire
  • Optimize for search engines

Search engine optimization (SEO) ensures that your press release ranks high in search engine results pages. This can increase the visibility of your NFT and help potential buyers find it more easily. 

Include relevant keywords and links to your website or social media profiles in your press release. This will improve the SEO of your press release and your online presence, making it easier for potential buyers to find you.

  • Leverage social media

Social media is an incredibly powerful tool for promoting your NFT press release. Share your press release on your social media profiles, and encourage others to share it as well.

You can also use social media to reach out to journalists and influencers directly, as many of them use it to find sources and information. Engaging with your audience on social media can generate buzz around your NFT and increase its reach.

  • Utilize analytics to track your success

Analytics tools can help you track the success of your press release. Use tools like Google Analytics to monitor views, engagement, and conversions. This can help you to adjust your strategy for future press releases and improve your overall marketing efforts

By tracking your success, you can better understand what is working and what is not and make informed decisions about improving your distribution strategy.

By utilizing these distribution strategies and tracking your success, you can maximize the impact of your press release and increase its exposure, credibility, and authority in the competitive world of digital art.

The key is to be strategic and targeted in your approach and to stay up-to-date with the latest trends and best practices in digital marketing.

Final Words

Writing an NFT press release can be a powerful tool for promoting your digital art and increasing its exposure to potential buyers and investors. By following the tips and insights outlined in this article, you can craft a compelling press release that captures the attention of journalists, influencers, and buyers in the competitive world of digital art.

Remember to focus on the unique features and benefits of your NFT and craft a story that resonates with your target audience. Use clear, concise language and include relevant visuals and links to make your press release stand out. And don’t forget to leverage the power of social media and analytics to maximize the impact of your press release and track your success.

By taking a strategic and targeted approach to writing and distributing your NFT press release, you can increase your digital art’s visibility, credibility, and authority in the exciting and rapidly evolving world of NFTs. So go ahead, get creative, and start promoting your NFT today.

Encouraging NFT creators to seize the moment and start crafting their own unique press releases to take their NFT to the next level.

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