Best Influencer Marketing Platforms for Web3 in 2025

Forget Everything You Know About Crypto Growth

Nobody cares about your ad budget.

Nobody cares about your banners.

Nobody clicks your paid traffic links.

In Web3, the only thing that matters is who vouches for you.

If the right creator backs you, you’re golden. If they don’t, you’re invisible. Doesn’t matter how good your project is.

That’s how it works now.

Finding the Right Creators? Nightmare.

Most “crypto influencers” are trash.
→ Bought followers.
→ Paid engagement.
→ Promoting a new coin every 48 hours.
You can’t fake community anymore.
People know the difference.
Good luck getting real traction if you don’t have the right voices backing you.
This is where crypto influencer platforms come in.
Not because they’re perfect — but because without them, you’re flying blind.

Here’s What Matters

You don’t need a platform that shows you 10K Twitter accounts.

You need a way to find:

Creators that wallets respect
Communities that move fast
People who actually show up when it matters

That’s it

Everything else is noise.

What is Web3 Influencer Marketing?

When you hear “influencer marketing,” you probably think Instagram models pushing skincare or YouTubers shouting about gadgets.

That’s Web2 thinking.

Web3 influencer marketing is a different animal.

Here, it’s not about pretty faces or polished ads. It’s about community validators—people who built real trust inside crypto ecosystems. Wallets listen to wallets. Discords move faster than billboards ever could.

If you’re a Web3 founder or marketer, you don’t just want reach. You want trusted reach—the kind that gets token mints, DAO votes, or NFT drops moving without looking forced.

Evolution from Web2 to Web3 Creators

In Web2, creators sold to their followers.
In Web3, creators build with their communities.

Web2 = Ads, sponsorships, CPMs.
Web3 = Airdrops, DAO memberships, NFT collaborations.

The audience isn’t passive anymore. They’re holders, participants, co-builders.
That means a Web3 influencer doesn’t just shill—they invite their community into something bigger.

This shift killed off traditional PR blasts. It’s why crypto projects that treat influencer campaigns like media buys flop. Web3 demands a different playbook.

Why Community-Driven Promotion Matters

In Web3, your project is only as strong as the people willing to talk about it when you’re not in the room.

Anyone can buy likes or fake followers. But community-driven momentum—people minting, sharing, flexing your NFT, voting in your DAO—that’s real. And it’s usually seeded by the right creators early on.

Good Web3 influencer marketing doesn’t just spike impressions. It builds an initial wave of trust that spreads through Discords, X threads, Telegram groups, and forums.

If your project has no organic buzz, it’s already dead. No influencer can save it after that.

Why Traditional Influencer Platforms Don’t Cut It

Here’s the brutal truth: 90% of influencer marketing tools were built for TikTok dance videos and beauty brands. They don’t understand crypto.

Problems you’ll run into:

Fake engagement boosted by bots
“Crypto influencers” who haven’t posted about anything blockchain-related in six months
No way to check wallet-connected communities or token holder overlap
No ROI tracking that makes sense for blockchain KPIs (mint rates, staking rates, DAO votes, etc.)

That’s why using generalist platforms to run a Web3 campaign almost always backfires. You end up paying for vanity, not outcomes.

You need crypto influencer platforms that were built for real blockchain audiences—and built by people who actually understand crypto culture.

Top Influencer Marketing Platforms for Web3 in 2025

Not every influencer platform works for Web3. Some were built for fashion brands. Some are just front-ends for databases filled with botted accounts.

Here’s a straight-up breakdown of platforms that actually matter if you’re serious about Web3 growth. No paid placements. No sugarcoating.

1 - Influur

Influur → influur.com

Influur’s built for Web3 from the ground up. You’re not hunting lifestyle TikTokers here. You’ll find NFT artists, DAO operators, crypto-native content creators—the ones people actually listen to.

What’s solid about Influur:

Creator profiles focused only on blockchain space
Payments locked by smart contract (no ghosting after posts)
Collaboration tracking (so you’re not guessing who delivered)

If you’re launching NFTs, DAOs, or a new token on Ethereum or Polygon, Influur’s where you start sniffing for real traction.

They’re still expanding outside the U.S. and LATAM, so check your region if you’re hyper-local.

2 - lockwiz

lockwiz → blockwiz.com

Blockwiz isn’t a marketplace. It’s more like handing your campaign to a team that knows how to play Web3 right.

You want someone else to pick the right YouTubers, Discord raiders, Twitter anons—and make them move for you? This is who you call.

Blockwiz handles:

Full influencer strategy (not just names on a list)
Campaign setup across YouTube, Twitter (X), Telegram, Reddit
Narrative building around DeFi, L2s, NFTs

If you’re raising rounds, shipping an update, or launching heavy into new geographies, Blockwiz is strong.
Not cheap. But cheaper than launching and flopping.

3 - StarNgage

StarNgage → starngage.com

StarNgage started Web2—but pivoted fast when they saw where crypto was heading.

What’s different?
You can drill down to NFT, DeFi, or metaverse creators without wading through junk accounts.

What’s good:

Target by blockchain niche
Micro-influencer search for deeper community trust
Wallet-linked audience trust signals (better than fake likes)

Best for scrappy teams who want real wallet owners talking about their project—not just polished accounts with dead followers.

Heads up: No full-service management—you’ll have to run your own outreach.

4 - Upfluence + Heepsy

Upfluence + Heepsy → upfluence.com | heepsy.com

Both of these started with Web2 brands (fashion, SaaS, CPG), but they added blockchain filters once they saw the flood coming.

Good if you need:

Search filters for crypto/NFT/DeFi tags
CRM integration (manage creators like leads)
Real-time tracking (reach, impressions, engagement)

Best when you’re blending audiences—like targeting Web2 curious users and hardcore crypto heads.

Just be ready to vet manually. “Crypto keywords” don’t always mean real crypto understanding.

5 - Lunar Strategy

Lunar Strategy → lunarstrategy.com

Lunar isn’t about throwing your brand at random Twitter accounts.
They’re about story.

If you’re launching something complicated (ZK-rollups, cross-chain bridges, DeFi products that need real education), Lunar will help you shape the narrative and pick the right creators to carry it.

What they bring:

Full influencer strategy, start to finish
Deep DeFi, NFT, GameFi project experience
Story-first campaigns (not just shoutouts)

Best for complex products where you need users to actually understand what you’re solving—not just hype it for a week.

Pricey. But if you’re explaining heavy tech, you can’t afford to go cheap.

Quick Comparison: Best Influencer Marketing Platforms for Web3

Platform	Best For	Pros	Watch Out For
Influur	NFT drops, crypto-native projects	Creator economy focused, on-chain payments	Still scaling outside major markets
Blockwiz	Full-service influencer + growth campaigns	Hands-off execution, crypto-native team	Costs more than DIY options
StarNgage	Micro-influencer discovery for NFTs, DeFi	Deep niche filters, anti-fake engagement	No automated campaign management
Upfluence/Heepsy	Web2+Web3 crossovers	Huge databases, CRM tools	Needs extra vetting for true crypto knowledge
Lunar Strategy	Complex product launches (DeFi, L2s)	Narrative-driven marketing	Higher pricing, needs bigger budgets

How to Choose the Right Influencer Marketing Platforms for Web3

There’s a million “best influencer platforms” lists out there.
Most of them? Worthless.

Half the databases are bloated with fake followers.
The other half couldn’t even tell you if a creator ever touched a crypto wallet.

You want to pick the right platform? Start here:

1. Don’t Fall for Big Numbers

Follower counts are bait. Ignore them.

→ Launching a DeFi tool? Don’t pick some NFT collector because they have 200k followers.
→ Dropping an NFT? Don’t hire a trader famous for leverage memes.

None of that moves real wallets.

Good Web3 influencer platforms let you filter by niche—NFT degens, DAO nerds, DeFi farmers. Use it.
And always check what they actually post, not what they say they post.

2. Cover More Than One Place

Real projects don’t grow on just Twitter or just YouTube. You need to show up everywhere your users hang out.

→ X (Twitter) for memes, threads, announcements
→ YouTube for deep dives and breakdowns
→ Telegram for the crazy fast updates and hype
→ Discord if you’re serious about governance and contributor coordination

If a blockchain influencer marketplace only gives you Twitter accounts? That’s a red flag.

Cross-channel wins. Single-channel dies.

3. On-Chain or You’re Guessing

If the platform can’t offer token payments, wallet verifications, or at least basic smart contract support—you’re guessing on impact.

Real blockchain projects track:

Wallet mints
Staking after posts
Governance voting boosts

If a platform isn’t thinking that way yet, it’s stuck in Web2 brain.

4. Demand Numbers That Actually Matter

Engagement rates are meaningless if they aren’t wallet-connected.

You want to know:

Did they move mints?
Did they drive staking?
Did they pull new wallets into your DAO?

If a crypto influencer platform shows you nothing but impressions and likes?
Walk away.

Impressions don’t keep protocols alive. Wallet actions do.

Gut-Check Before You Pick Anything

☑️ Can you filter creators by real niche (NFTs, DAOs, DeFi)?
☑️ Can you see their audience behavior, not just vanity stats?
☑️ Can the platform track or trigger wallet actions?
☑️ Will you get campaign-level data after—not just influencer-level vanity metrics?

You can fake the first two weeks of hype.
You can’t fake a growing community 3 months later.

Pick smart—or don’t launch.

How to Actually Run an Web3 Influencer Campaign That Works in Web3

Most campaigns suck because people treat creators like paid ads.
That’s not how Web3 works.

If you want your launch to mean anything, do this:

1. Start with Micro-Influencers

Everyone chases the big names. Huge mistake.

The creators under 10k followers?
They’re the ones actually answering DMs. Posting real takes. Organizing calls. Running Discords.

Platforms like Influur and StarNgage help find these micro-creators.

If you’re serious about real traction, start there. Not with whoever’s trending that week.

2. Don’t Fall for Fake Signals

You can spot fake engagement faster than ever if you know where to look.

🚩 Crazy follower counts but dead comment sections
🚩 Weird comment bots (“Great project! Love it!”) spamming everything
🚩 Same person “supporting” 10 different launches this week

Good Web3 influencer platforms are building wallet verification into the process now.
But you should still do your own digging.

Nobody cares how many likes they bought.
You want creators that move wallets, not likes.

3. If You’re Doing Giveaways, Don’t Be Lazy

“Retweet for whitelist” contests still happen, sure. But lazy ones flop.

You want engagement that feels like part of the journey.
Not just “win free stuff” desperation.

Tie actions to value: → Join your Discord
→ Mint something free
→ Vote on something early
→ Test a beta

And always gate rewards with real actions—not just clicks.

If you give out prizes for nothing, you attract the kind of people who do nothing.

4. Make It a Story, Not a Shill

Nobody wants to be sold another “future of DeFi” thread.

Good campaigns work because they tell a story that fits inside the creator’s world.
Something that feels natural. Something that sparks ownership, not just “paid promo.”

Platforms like Lunar Strategy are already building storytelling-first influencer campaigns around this.

If you want to survive in Web3, your creators need to sound like they’re building with you—not cashing a check.

Case Studies: Web3 Brands That Nailed Influencer Marketing

Everyone talks theory. Let’s talk about teams that actually pulled it off—and what you can learn from them.

Polygon: Building Through Builders, Not Just Hype

Most teams screw up influencer marketing because they treat it like renting a billboard.

Polygon didn’t.

When Polygon was still fighting for mindshare—not the L2 king it is now—they didn’t just throw cash at celebrities.
They got smart. They played long game.

Instead of going after TikTok kids and surface-level influencers, they worked with actual builders.

→ Technical YouTubers breaking down zk-rollups
→ NFT artists launching their first drops on Polygon
→ DAO heads integrating Polygon as default layer-2

They didn’t buy shoutouts. They built relationships.
They made sure the right people understood their tech early—and could explain it better than their own marketing team ever could.

That’s why by the time the 2021 bull run hit, everyone was already building on Polygon, not just trading it.

They didn’t have to buy attention.
They had already earned it.

And if you’re serious about growth?
You’ll stop thinking in terms of “campaigns” and start thinking about how to plant real roots inside real communities.

(Using the right crypto influencer platforms helps—but mindset still matters more.)

Influencer Marketing Is How Web3 Grows Now

If you’re building in crypto, NFTs, DeFi, or anything blockchain — your project’s success won’t just come from tech or tokenomics.

It’ll come from people.
People talking about you.
People explaining you.
People backing you — before, during, and after the launch.

And those people? They’re already listening to Web3 creators they trust.

That’s why using the right influencer marketing platforms for Web3 matters.
You’re not just buying reach. You’re tapping into credibility.

Whether you pick Influur, Blockwiz, StarNgage, Lunar Strategy, or build your own creator network, the move is the same:

→ Find creators who believe in what you’re building
→ Give them real stories to tell
→ Track results that actually matter (wallets, votes, transactions — not just impressions)

The crypto space is still small enough that one good influencer push can change your project’s future.
And still early enough that if you build trust now, you can win bigger later.